San Jose Video Production

The Foolproof Indiegogo Review Strategy

Story is King:  Your editorial Strategy - 

Now that you’ve made your project main points, I’m going to show you how to make them work for you.  The key in any maketing campaign, be it on social media, email, ads, or content, depends on one thing: becoming lazed-focused on the exact part of your story you are telling.  Before I explain what that looks like, I’m going to share what is the opposite - The opposite of an editorial strategy is selling the same idea the same way again and again.  So and so is the first ever dot dot dot, buy now, again and again.  Many project creators choose only one selling point and they hammer it again and again the same way, this becomes excruciatingly boring for your followers.  What they want is an interesting tidbit here and there, and for them to feel like they are getting to know different aspects of your life.  Think of dating - do you tell your same life stories on multiple dates? NO!  You gradually share more about yourself through a variety of life stories, and this helps your date know who you are.  So when you are crafting an editorial strategy, focus on variety.  Now before I share about how variety plays into your editorial strategy, its important to see where and how this is used.

How our Crowdfunding project AXIUS CORE Raised $269k in 30 days

How our Crowdfunding project AXIUS CORE Raised $269k in 30 days

What’s going to increase your raise in the last 72 hours?

 

It’s all about urgency here - on the part of your marketing .  This is the golden moment that many marketers dream of.  You’ve got a product all lined up it looks great, and it’s RUNNING OUT OF TIME.  This is when you can “clean up” on all sorts of people who have been waiting on the sidelines.

 

Let’s face it: a whole portion of your friends, family and fans just don’t have the personality to do any thing until its the absolute last moment.  And they still won't unless you incentivize them with core motivation and actually reach them with a direct ask.