crowdfunding help

Get the Scoop on Backers & Updates Before You're Too Late

Backer updates are possibly one of the most important things you’ll do during your funding.  They play a major role in training your backers to become more than just financial contributors, - this is your team, and you are the coach, and you can use updates as a way of giving people the behind the scenes ride that they have been looking for, and also you can look at your updates as your “blog” - just like people who blog frequently are most likely to attract attention on the internet, if you do public updates frequently you are most likely to be discovered organically from people searching for your project.  Research has shown us that successful project publish 3 updates a week.  That is almost every other day.  The language you use in these updates will help people find your project, and it also has an important role in inspiring your backers to become team members.  In this lesson I’m going to show you the best practices for writing updates and also describe link trading.

 

The Foolproof Indiegogo Review Strategy

Story is King:  Your editorial Strategy - 

Now that you’ve made your project main points, I’m going to show you how to make them work for you.  The key in any maketing campaign, be it on social media, email, ads, or content, depends on one thing: becoming lazed-focused on the exact part of your story you are telling.  Before I explain what that looks like, I’m going to share what is the opposite - The opposite of an editorial strategy is selling the same idea the same way again and again.  So and so is the first ever dot dot dot, buy now, again and again.  Many project creators choose only one selling point and they hammer it again and again the same way, this becomes excruciatingly boring for your followers.  What they want is an interesting tidbit here and there, and for them to feel like they are getting to know different aspects of your life.  Think of dating - do you tell your same life stories on multiple dates? NO!  You gradually share more about yourself through a variety of life stories, and this helps your date know who you are.  So when you are crafting an editorial strategy, focus on variety.  Now before I share about how variety plays into your editorial strategy, its important to see where and how this is used.

How our Crowdfunding project AXIUS CORE Raised $269k in 30 days

How our Crowdfunding project AXIUS CORE Raised $269k in 30 days

What’s going to increase your raise in the last 72 hours?

 

It’s all about urgency here - on the part of your marketing .  This is the golden moment that many marketers dream of.  You’ve got a product all lined up it looks great, and it’s RUNNING OUT OF TIME.  This is when you can “clean up” on all sorts of people who have been waiting on the sidelines.

 

Let’s face it: a whole portion of your friends, family and fans just don’t have the personality to do any thing until its the absolute last moment.  And they still won't unless you incentivize them with core motivation and actually reach them with a direct ask.