Backer updates are possibly one of the most important things you’ll do during your funding. They play a major role in training your backers to become more than just financial contributors, - this is your team, and you are the coach, and you can use updates as a way of giving people the behind the scenes ride that they have been looking for, and also you can look at your updates as your “blog” - just like people who blog frequently are most likely to attract attention on the internet, if you do public updates frequently you are most likely to be discovered organically from people searching for your project. Research has shown us that successful project publish 3 updates a week. That is almost every other day. The language you use in these updates will help people find your project, and it also has an important role in inspiring your backers to become team members. In this lesson I’m going to show you the best practices for writing updates and also describe link trading.