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Facebook Lookalike Ads for Kickstarter Crowdfunding

How to make a high converting facebook ad

Facebook advertising is a great way to generate traffic for your project, especially if you don’t have fans yet.  There are several things that go into it, namely the text components, the headline, your featured image, and of course the destination URL, which needs to show something very similar to what the ad is proposing.  There are also a number of targeting things beneath the hood that dictate how much you’ll spend and who the ad should be shown to you.

 

The first thing to do in setting up your ad is to complete the landing page or wherever you’ll be sending traffic.  Next, you want to make sure that you have a special tracking code, called a pixcil, installed on this page, this way you can send visitor specific ads down the line using something called retargeting.  But for now, go ahead and create your Facebook pixcil, and place it in the code of your website, so that it can begin tracking your visitors.