kickstarter promotion

Get the Scoop on Backers & Updates Before You're Too Late

Backer updates are possibly one of the most important things you’ll do during your funding.  They play a major role in training your backers to become more than just financial contributors, - this is your team, and you are the coach, and you can use updates as a way of giving people the behind the scenes ride that they have been looking for, and also you can look at your updates as your “blog” - just like people who blog frequently are most likely to attract attention on the internet, if you do public updates frequently you are most likely to be discovered organically from people searching for your project.  Research has shown us that successful project publish 3 updates a week.  That is almost every other day.  The language you use in these updates will help people find your project, and it also has an important role in inspiring your backers to become team members.  In this lesson I’m going to show you the best practices for writing updates and also describe link trading.

 

Why Almost Everything You've Learned About Kickstarter Tips Is Wrong

core teaching 1 - Start where you are at

Reaching out to your loved ones can be the most rewarding, comforting experience you will have, and if you do it right, your crowdfunding campaign can be a huge coming out for you, a right of passage.  People who run crowdfunding before their communities have seen so much growth, .  So if you are feeling a bit nervous about crowdfunding, I’m calling upon every one of you to know that I see and I support you, and I realize what a huge leap this can be.

The Foolproof Indiegogo Review Strategy

Story is King:  Your editorial Strategy - 

Now that you’ve made your project main points, I’m going to show you how to make them work for you.  The key in any maketing campaign, be it on social media, email, ads, or content, depends on one thing: becoming lazed-focused on the exact part of your story you are telling.  Before I explain what that looks like, I’m going to share what is the opposite - The opposite of an editorial strategy is selling the same idea the same way again and again.  So and so is the first ever dot dot dot, buy now, again and again.  Many project creators choose only one selling point and they hammer it again and again the same way, this becomes excruciatingly boring for your followers.  What they want is an interesting tidbit here and there, and for them to feel like they are getting to know different aspects of your life.  Think of dating - do you tell your same life stories on multiple dates? NO!  You gradually share more about yourself through a variety of life stories, and this helps your date know who you are.  So when you are crafting an editorial strategy, focus on variety.  Now before I share about how variety plays into your editorial strategy, its important to see where and how this is used.

Kickstarter Video Production - Tools for the Cut

Tools for video editing and the way to build your crowdfunding cut

 

Now I’m going to discuss video editing and what to do to ensure the best piece.  

The first place to start is audio - you probably have several sound files from the microphone, and now it’s time to make it the right volume.  I recommend ableton live for audio editing, you can get a free trial of ableton live lite right here.  Just drag your sound files in, select all and click “warp” to make sure that they are not warped (ableton is a music program and it defaults to changing the files to line up with a rhythm, but for you you’ll want to uncheck this option.

Strategic Partners and Affiliates for Crowdfunding

Intro to affiliate tracking / Strategic partners

 

Okay so affiliates and strategic partners are some of the most important people you can put in place to maximize your launch day.  They are like bloggers but they put their posts out via email and social media.  They are what drives most successful fundraising, and if you don’t at least have a few strategic partners in place for your launch, then you are missing out on a huge opportunity.  

How our Crowdfunding project AXIUS CORE Raised $269k in 30 days

How our Crowdfunding project AXIUS CORE Raised $269k in 30 days

What’s going to increase your raise in the last 72 hours?

 

It’s all about urgency here - on the part of your marketing .  This is the golden moment that many marketers dream of.  You’ve got a product all lined up it looks great, and it’s RUNNING OUT OF TIME.  This is when you can “clean up” on all sorts of people who have been waiting on the sidelines.

 

Let’s face it: a whole portion of your friends, family and fans just don’t have the personality to do any thing until its the absolute last moment.  And they still won't unless you incentivize them with core motivation and actually reach them with a direct ask.

Top Crowdfunding Sites : Video Production

How to make a compelling piece - step by step tutorial

 

Now I’m going to go through how to make a successful video, step by step.  You should have laid out your production plan and visuals shotlist, and also you’ve got your main points from your messaging document.  These will be useful for your interview and I’m going to show you how.

 

The first step is equipment.  The two musts for a good video are a SLR camera and a nice microphone.  See below for my links to either buy a used t2i or to rent.  You can rent all the equipment you need for less than a hundred dollars.  The main things that are absolutely crucial, though, are a glidecam, a super wide angle lens, and a 50mm lens that opens up to f1.8.  These are the tricks of the trade that will set your video above even many production houses, because with this you’ll be able to achieve a picture style that is much softer focus, and you’ll have engaging handheld footage that is smooth - this makes your production much faster than having to set up a tripod again and again,

Kickstarter VS Indiegogo

Case studies of good videos

Now we are going to look at what makes a video really shine.  There are three components to any video that create an immediate and lasting impression on the viewer - sound quality, background music, and image quality.  Many viewers will bounce immediately from a piece that doesn’t meet these qualities, so it’s very very important to get your instantly recognizable quality characteristics nails - this is more important than story, more important than product.  If it feels cheesy with boring or corporate background music, if the visuals are shaky or if you show them only a talking head, if the interview audio is echoey or boomy - these will destroy credibility very fast.  You’ve invested so much in your project.  Why would you risk all that by proclaiming to the world that you didn’t invest in your video? Here’s a special equation that viewers are always using to measure whether they will donate to a project - investment in video equals investment in a quality project.