Story is King: Your editorial Strategy -
Now that you’ve made your project main points, I’m going to show you how to make them work for you. The key in any maketing campaign, be it on social media, email, ads, or content, depends on one thing: becoming lazed-focused on the exact part of your story you are telling. Before I explain what that looks like, I’m going to share what is the opposite - The opposite of an editorial strategy is selling the same idea the same way again and again. So and so is the first ever dot dot dot, buy now, again and again. Many project creators choose only one selling point and they hammer it again and again the same way, this becomes excruciatingly boring for your followers. What they want is an interesting tidbit here and there, and for them to feel like they are getting to know different aspects of your life. Think of dating - do you tell your same life stories on multiple dates? NO! You gradually share more about yourself through a variety of life stories, and this helps your date know who you are. So when you are crafting an editorial strategy, focus on variety. Now before I share about how variety plays into your editorial strategy, its important to see where and how this is used.