startup fundraising

Why Almost Everything You've Learned About Kickstarter Tips Is Wrong

core teaching 1 - Start where you are at

Reaching out to your loved ones can be the most rewarding, comforting experience you will have, and if you do it right, your crowdfunding campaign can be a huge coming out for you, a right of passage.  People who run crowdfunding before their communities have seen so much growth, .  So if you are feeling a bit nervous about crowdfunding, I’m calling upon every one of you to know that I see and I support you, and I realize what a huge leap this can be.

Kickstarter Video Production - Tools for the Cut

Tools for video editing and the way to build your crowdfunding cut

 

Now I’m going to discuss video editing and what to do to ensure the best piece.  

The first place to start is audio - you probably have several sound files from the microphone, and now it’s time to make it the right volume.  I recommend ableton live for audio editing, you can get a free trial of ableton live lite right here.  Just drag your sound files in, select all and click “warp” to make sure that they are not warped (ableton is a music program and it defaults to changing the files to line up with a rhythm, but for you you’ll want to uncheck this option.

Strategic Partners and Affiliates for Crowdfunding

Intro to affiliate tracking / Strategic partners

 

Okay so affiliates and strategic partners are some of the most important people you can put in place to maximize your launch day.  They are like bloggers but they put their posts out via email and social media.  They are what drives most successful fundraising, and if you don’t at least have a few strategic partners in place for your launch, then you are missing out on a huge opportunity.  

Top Crowdfunding Sites : Video Production

How to make a compelling piece - step by step tutorial

 

Now I’m going to go through how to make a successful video, step by step.  You should have laid out your production plan and visuals shotlist, and also you’ve got your main points from your messaging document.  These will be useful for your interview and I’m going to show you how.

 

The first step is equipment.  The two musts for a good video are a SLR camera and a nice microphone.  See below for my links to either buy a used t2i or to rent.  You can rent all the equipment you need for less than a hundred dollars.  The main things that are absolutely crucial, though, are a glidecam, a super wide angle lens, and a 50mm lens that opens up to f1.8.  These are the tricks of the trade that will set your video above even many production houses, because with this you’ll be able to achieve a picture style that is much softer focus, and you’ll have engaging handheld footage that is smooth - this makes your production much faster than having to set up a tripod again and again,

Kickstarter VS Indiegogo

Case studies of good videos

Now we are going to look at what makes a video really shine.  There are three components to any video that create an immediate and lasting impression on the viewer - sound quality, background music, and image quality.  Many viewers will bounce immediately from a piece that doesn’t meet these qualities, so it’s very very important to get your instantly recognizable quality characteristics nails - this is more important than story, more important than product.  If it feels cheesy with boring or corporate background music, if the visuals are shaky or if you show them only a talking head, if the interview audio is echoey or boomy - these will destroy credibility very fast.  You’ve invested so much in your project.  Why would you risk all that by proclaiming to the world that you didn’t invest in your video? Here’s a special equation that viewers are always using to measure whether they will donate to a project - investment in video equals investment in a quality project.