Module 4: Email Fundraising for Beginners


the essential plan

By now you should have all you need to create a project that sells, with and evidence based marketing approach and a video that feels inspiring.

In this video, I’m going to remind you of the most essential part of crowdfunding, the part that most project creators forget in the mayhem of designing their sales and marketing content: good old fashioned team building.


Today's Lesson

  • The Secret Ingredient To Get Yourself Rolling on Launch Day
  • What is “Early Adopter Syndrome"? It's when someone feels queasy about joining when there is too much information at once - start gradually, like a normal human converation, ask for advice, and when your "back me" request comes online, they will feel more invested.  Also, if you score 35% funding on your launch day, then "normal" people will feel okay joining - but if you are less funded than that, people view your project as a fail.  That's why it's so key to get verbal confirmations ahead of time.
  • The Communication Strategy we use at StartMotionMedia for a Successful Launch every time.


Begin Planning your Pre-Launch

list out the people you think will contribute to your project. Are these people already in the know? If not, its time now to reach out and engage them with email.

With one month to go before your launch date, you can send out the following message to each targeted donor, one at at time.  "We're giving you a preview to our project, it's super important to have your advice before we launch". If the reply, ask for a verbal confirmation if they'll become a backer on the launch day.  Have conversations with people and show off your project early. It's a life saver.

Find more personal ways than :bcc or your newsletter provider to connect with your friends

Can you send personal one-to-one emails or facebook messges to the people that matter most?

Are the above steps working for priming your initial funding? Give them a shot and find out.


And let us know how it goes:

Join the conversation in the comments below